Part 3. Models of Innovation Emergence

Pernod Ricard

Pernod Ricard

Reckitt Benckiser Group

Linear Models of Innovation (1)
Technology-push model (Rothwell, 1985)
Need-pull model (Rothwell, 1985)
1
2

Idea
latest science and technology
advances in society
needs of society
and the market place
TECHNOLOGY PUSH
MARKET PULL
(Rothwell & Zegweld, 1985)
Coupling Model of Innovation (2)
1
2

Internal
research
projects
Current market
And business model
Basic Research
New Product
Development
External research
project
Venture investing
Technology
In-licensing
Technology
acquisition
Open Innovation Model (4)
(Chesbrough, 2003)

Next steps:

Read associated chapter on e-book

 Chapter 1, pages 148 to 154

2. Watch the video

3. Make the exercise associated with session 3